The House of Men
An e-commerce site for Jash, a premium streetwear label — heavyweight 480 GSM hoodies, leather bombers, and cargo pants cut-and-sewn in small batches in New Delhi — bridging 6 physical stores across India with online sales.
Problem
A label with 6 physical stores across India needed online sales that matched the in-store product experience — real fabric specs, real fit notes, real reviews — instead of a bare product grid.
Solution
A full product catalogue organized into seasonal and signature collections (Winter 2025, Iconics, Racing Club), with detailed product pages covering size selection, fit notes, fabric/GSM specs, and verified customer reviews, plus a store locator listing all 6 physical locations with real addresses and phone numbers.
Outcome
Live at thehouseofmen.lovable.app, with a working product catalogue, size-and-add-to-bag flow, and 6-location store locator in production.
